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Item Information   Holdings     Summary     More Content       More by this author     Einstein, Mara, author.     Subjects     Internet advertising -- History.     Subliminal advertising -- History.     Viral marketing -- History.     Browse Catalog     by author:      Einstein, Mara, author.       by title:      Black ops advertisin...         MARC Display

Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. by Einstein, Mara, author. New York : OR Books, c2016. Subjects Internet advertising -- History.   Subliminal advertising -- History.   Viral marketing -- History. ISBN:  9781944869007 (paperback) : 194486900X (paperback) Description:  244 pages ; 19 cm Requests:  0 Summary:  Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.144 Ei Checked In Add Copy to MyList

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