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Item Information   Holdings     Summary     More Content       More by this author     Scott, David Meerman.     Subjects     Project Apollo (U.S.) -- Public relations -- History.     United States. National Aeronautics and Space Administration -- Public relations.     Space flight to the moon -- History.     Astronautics -- Press coverage -- United States -- History.     Moon -- Exploration -- History.     Browse Catalog     by author:      Scott, David Meerman.       by title:      Marketing the moon :...         MARC Display

Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. by Scott, David Meerman. Cambridge, Massachusetts : The MIT Press, c2014 Subjects Project Apollo (U.S.) -- Public relations -- History.   United States. National Aeronautics and Space Administration -- Public relations.   Space flight to the moon -- History.   Astronautics -- Press coverage -- United States -- History.   Moon -- Exploration -- History. ISBN:  9780262026963 (hbk.) 0262026961 (hbk.) Description:  xiii, 130 pages : illustrations (chiefly color) ; 25x29 cm Contents:  A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.29629 Sc Checked In Add Copy to MyList

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