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By invitation only : how we built Gilt and changed the way millions shop / Alexis Maybank and Alexandra Wilkis Wilson.

by Maybank, Alexis.

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New York : Portfolio/Penguin, 2012.

Maybank, Alexis.

Wilson, Alexandra Wilkis.

Luxury goods industry -- United States.

Discount houses (Retail trade) -- United States.

Electronic commerce.

Entrepreneurship.

9781591844631 :

xvii, 266 p. ; 24 cm.

Preface: Relationships. Execution -- Introduction: Zac Posen in Daniel Island, South Carolina? -- The perfect complements : our journey from Cambridge to New York (featuring eBay, Louis Vuitton, plenty of sample sales, and one fabulous wedding in Miami) -- The history of an idea : dreaming up Gilt Groupe -- From the best of friends to business partners : how to know when you've met your match -- An idea becomes reality : starting your business at the right time -- Networking our way to a November launch -- Changing the look of e-commerce : photos, curation, and Gilt Groupe's visual branding -- Dating, marriage, and how to get the right venture capitalist to fall for your start-up -- From college fashionistas to urban it girls : planting the seeds of a viral phenomenon -- The ground game : insider marketing and how to keep a growing business exclusive -- Cubicles, cappuccinos, and how we built an effective start-up team -- In which we face a supply crunch, are momentarily tempted to compromise our integrity, struggle to satisfy the appetites of a growing membership, and come face-to-face with a worldwide recession -- How we developed our own leadership styles-- even as Gilt Groupe grew and our roles evolved -- Hypergrowth, exhaustion, and one hilarious Japanese press conference -- Growth, partnership, and the future of fashion and e-commerce.

The authors share their perspective in the dramatic story of the Gilt Groupe's birth, rise, and evolution.

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