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Item Information   Holdings     Summary     More Content       More by this author     Nunes, Paul, 1963-     Subjects     Marketing -- United States.     Affluent consumers -- United States.     Consumers -- United States.     Consumer behavior -- United States.     Product management -- United States.     Consumer satisfaction -- United States.     Browse Catalog     by author:      Nunes, Paul, 1963-       by title:      Mass affluence : sev...         MARC Display

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by Nunes, Paul, 1963- Boston, Mass. : Harvard Business School Press, c2004. Subjects Marketing -- United States.   Affluent consumers -- United States.   Consumers -- United States.   Consumer behavior -- United States.   Product management -- United States.   Consumer satisfaction -- United States. Electronic Resource http://www.loc.gov/catdir/toc/ecip0415/2004002471.html ISBN:  1591391962 : Description:  xvii, 269 p. : ill. ; 24 cm. Requests:  0   Copy/Holding information Location Collection Call No. Status   Kapolei Public Library Adult Nonfiction 658.8 Nu Checked In Add Copy to MyList

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