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Item Information   Holdings     Summary     More Content       More by this author     Gingiss, Dan, author.     Subjects     Marketing -- Social aspects -- United States.     Marketing -- United States -- Statistics.     Internet marketing -- Social aspects.     Internet advertising -- Social aspects.     Social media -- Marketing.     Internet in public relations -- Social aspects -- Marketing.     Browse Catalog     by author:      Gingiss, Dan, author.       by title:      Winning at social cu...         MARC Display

Winning at social customer care : how top brands create engaging experiences on social media / Dan Gingiss ; foreward by Jay Baer. by Gingiss, Dan, author. North Charleston, South Carolina : CreateSpace Independent Publiching, [2017] Subjects Marketing -- Social aspects -- United States.   Marketing -- United States -- Statistics.   Internet marketing -- Social aspects.   Internet advertising -- Social aspects.   Social media -- Marketing.   Internet in public relations -- Social aspects -- Marketing. ISBN:  9781542732383 (paperback) : 1542732387 Description:  169 pages : black and white illustrations ; 24 cm Contents:  Start with a great customer experience --Social media's role in customer experience -- Why social customer care -- Philosophy (winning at social customer care step #1) -- Technology (winning at social customer care step #2) -- Team selection (winning at social customer care step #3) -- Training (winning at social customer care step #4) -- Process (winning at social customer care step #5) -- Reporting (winning at social customer care step #6) -- Integration with the core business (winning at social customer care step #7) -- Integration with CRM (winning at social customer care step #8) -- The proliferation of messaging apps -- Other social customer core channels -- The future of social customer care. Requests:  0 Summary:  "Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top brands are "winning" at customer service in social media, and provides the tools to do the same at your company."--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Gi Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 658.872 Gingiss Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.872 Gi Checked In Add Copy to MyList

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