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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Oriard, Michael, 1948-
Subjects
National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
Browse Catalog
by author:
Oriard, Michael, 1948-
by title:
Brand NFL : making a...
MARC Display
Brand NFL : making and selling America's favorite sport / Michael Oriard.
by
Oriard, Michael, 1948-
Chapel Hill : University of North Carolina Press, c2007.
Subjects
National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip0712/2007008867.html
ISBN:
9780807831427 (cloth : alk. paper)
0807831425 (cloth : alk. paper)
Description:
326 p. ; 25 cm.
Contents:
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
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Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Art, Music & Recreation
796.33264 Or
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
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