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Globesity, food marketing and family lifestyles / Stephen Kline.

by Kline, Stephen.

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Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.

Obesity -- United States.

Obesity -- Great Britain.

Lifestyles -- United States.

Lifestyles -- Great Britain.

Food -- United States -- Marketing.

Food -- Great Britain -- Marketing.

Consumption and public life.

xv, 252 p. : ill. ; 23 cm.

Introduction: growing up in the risk society -- Part I. Bad News: Lifestyle Risk Agenda Setting: Framing the body politic: advocacy science and setting the risk agenda; Putting the pan in the pandemic -- Part II: The Policy Nexus: Assessing Children's Vulnerability to the TV Diet: The TV diet: advertising as a biased system of risk communication; Risks of exposure: the influence of food advertising on children's consumption; The disruptive screen: understanding the multiple lifestyle risks associated with heavy TV viewing -- Part III:Beyond Blame: Unpacking Media-Saturated Domesticity: Obesogenic lifestyles in the media-saturated household; Panicked parenting: managing children's lifestyle choices in the risk society; Consumer empowerment in the media-saturated family; Conclusion.

"This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles"--

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