HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information   Holdings     Summary     More Content       Subjects     Marketing research.     Marketing -- Mathematical models.     Browse Catalog       by title:      Marketing metrics : ...         MARC Display

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. Upper Saddle River, N.J. : Wharton School Pub., c2006. Subjects Marketing research.   Marketing -- Mathematical models. Electronic Resource http://www.loc.gov/catdir/toc/ecip062/2005031114.html ISBN:  0131873709 (hardback : alk. paper) : Description:  xvi, 359 p. : ill. ; 25 cm. Contents:  Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray. Requests:  0   Copy/Holding information Location Collection Call No. Status   Aiea Public Library Adult Nonfiction 658.83 Ma Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 658.83 Ma Checked In Add Copy to MyList

Horizon Information Portal 3.25_9884

© 2001-2013 SirsiDynix All rights reserved.