Horizon Information Portal

HSPLS site

eBooks/Audiobooks

Reading Program

Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell.

by Kerber, Ronald L.

View full image

New York : McGraw-Hill, c2007.

Production engineering.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip071/2006030953.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html

0071486550 (hardcover : alk. paper)

9780071486552 (hardcover : alk. paper)

xviii, 318 p. : ill. ; 24 cm.

Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.

Horizon Information Portal 3.25_9884

Powered by Dynix

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal