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Item Information   Holdings     Summary     More Content       More by this author     Bergauer, Aubrey, author.     Subjects     Nonprofit organizations -- Management.     Nonprofit organizations -- Economic aspects.     Performing arts -- Economic aspects.     Browse Catalog     by author:      Bergauer, Aubrey, author.       by title:      Run it like a busine...         MARC Display

Run it like a business : strategies for arts organizations to increase audiences, remain relevant, and multiply money-- without losing the art / Aubrey Bergauer. by Bergauer, Aubrey, author. Dallas, TX : BenBella Books, Inc., [2024] Subjects Nonprofit organizations -- Management.   Nonprofit organizations -- Economic aspects.   Performing arts -- Economic aspects. ISBN:  9781637744383 (hardcover) : 1637744382 (hardcover) : Description:  xix, 234 pages : illustrations ; 24 cm Contents:  Introduction : Avoiding the toilet -- It's not the product, it's the packaging : prioritize the customer experience -- If it works for Netflix : recurring revenue and the subscription economy -- Don't fear the machine : digital content drives analog attendance -- We have a lot to offer besides the art : the case for vertical integration -- Who's on first : diversifying the audience -- Heidi vs. Howard : hire fairly, compensate radically -- We're not a family, we're a team : company culture -- The 40-year-old-virgin silo : organizational structure -- Not throwing away my shot : companies that advocate, outperform -- The art is not the problem : brand relevance -- Epilogue : Where are we now? Requests:  0 Summary:  "In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again; Make our organizations more inclusive; Get younger attendees in the seats and on the donor rolls; Generate millions more dollars in revenue; Continue to create the art we love without the stress of figuring out how to afford it. Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission -- whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.-- Provided by publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Acquisitions, AMR   in Processing Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.048 Be Checked In Add Copy to MyList Kihei Public Library Adult Nonfiction 658.048 Be in Processing Add Copy to MyList

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