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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Summary
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More by this author
Shotton, Richard, author.
Subjects
Consumers -- Psychology.
Influence (Psychology)
Economics -- Psychological aspects.
Consumer behavior.
Marketing.
Choice (Psychology)
Influence (Psychologie)
Économie politique -- Aspect psychologique.
Consommateurs -- Comportement.
Marketing.
Choix (Psychologie)
Consommateurs -- Psychologie.
Marketing.
Marketing
Consumers -- Psychology
Choice (Psychology)
Consumer behavior
Browse Catalog
by author:
Shotton, Richard, author.
by title:
The illusion of choi...
MARC Display
The illusion of choice : 16 1/2 psychological biases that influence what we buy / Richard Shotton.
by
Shotton, Richard, author.
Petersfield, Hampshire : Harriman House, 2023.
Subjects
Consumers -- Psychology.
Influence (Psychology)
Economics -- Psychological aspects.
Consumer behavior.
Marketing.
Choice (Psychology)
Influence (Psychologie)
Économie politique -- Aspect psychologique.
Consommateurs -- Comportement.
Marketing.
Choix (Psychologie)
Consommateurs -- Psychologie.
Marketing.
Marketing
Consumers -- Psychology
Choice (Psychology)
Consumer behavior
ISBN:
9780857199744 (paperback) :
0857199749 (paperback) :
Description:
ix, 206 pages : illustrations ; 22 cm
Requests:
0
Summary:
"Every day, people make hundreds of choices. Many of these are commercial: what shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16 1/2 most important psychological biases that anyone in business needs to be aware of. -- and shows how any business can take advantage of these quirks to win customers, retain customers and sell more."-- Publisher.
Copy/Holding information
Location
Collection
Call No.
Status
Due Date
Hawaii State Library
Adult New Books
658.8342 Sh
Checked out
06/01/2024
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