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The entrepreneur's toolkit [digital videodisc].

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Chantilly, Virginia : The Teaching Company c2014.

Entrepreneurship.

New business enterprises.

Small business.

Great courses (DVD). Professional.

4 videodiscs (approximately 12 hours) : sound, color ; 4 3/4 in. + 1 course guidebook (vi, 165 pages : black & white illustrations ; 19 cm)

Disc 1: How to come up with a great business idea -- Understanding your market -- Prototypes: making your idea a reality -- Defining your business model -- Picking your business structure -- Starting your business plan -- disc 2: Market analysis and marketing strategy -- Business logistics and operations -- Organizational structure and management teams -- Income statements and balance sheets -- Cash flow statements and performance measures -- Conducting risk analysis -- disc 3. Finishing your business plan -- How to finance your business -- From your home office to social media -- Starting a family business -- Buying a franchise or other business -- Understanding intellectual property -- disc 4: Managing human resources -- The customer's experience and your brand -- Entrepreneurial perspectives -- Entrepreneurial exhaustion -- Entrepreneurial leadership -- The successful entrepreneur.

"All of us have dreams, goals, and perhaps a project or two on the back burner. The Entrepreneur's Toolkit is your chance to make these aspirations a reality. Professor Goldsby provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business; and he shows how the same valuable skills translate to other spheres of life."-- Publisher's website.

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