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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
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More by this author
Brown, Mary, 1959-
Subjects
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Browse Catalog
by author:
Brown, Mary, 1959-
by title:
Boom : marketing to ...
MARC Display
Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
by
Brown, Mary, 1959-
New York : American Management Association, c2006.
Subjects
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip0611/2006010294.html
ISBN:
9780814473900 :
0814473903
Description:
xviii, 238 p. : ill. ; 24 cm.
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