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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Lindstrom, Martin, 1970-
Subjects
Consumer behavior.
Consumers -- Psychology.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
Neuromarketing.
Browse Catalog
by author:
Lindstrom, Martin, 1970-
by title:
Brandwashed : tricks...
MARC Display
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
by
Lindstrom, Martin, 1970-
New York : Crown Business, c2011.
Subjects
Consumer behavior.
Consumers -- Psychology.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
Neuromarketing.
ISBN:
9780385531733 (alk. paper) :
0385531737 (alk. paper)
Description:
xi, 291 p. ; 25 cm.
Edition:
1st ed.
Contents:
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
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Summary:
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
Copy/Holding information
Location
Collection
Call No.
Status
Salt Lake-Moanalua Public Library
Adult Nonfiction
658.8343 Li
Checked In
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Wahiawa Public Library
Adult Nonfiction
658.8343 Li
Checked In
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Waipahu Public Library
Adult Nonfiction
658.8343 Li
Checked In
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