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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Levine, Robert V.
Subjects
Persuasion (Psychology)
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by author:
Levine, Robert V.
by title:
The power of persuas...
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The power of persuasion : how we're bought and sold / Robert Levine.
by
Levine, Robert V.
Hoboken, N.J. : John Wiley & Sons, c2003.
Subjects
Persuasion (Psychology)
ISBN:
0471266345 (cloth)
Description:
ix, 278 p. ; 25 cm.
Contents:
The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
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Collection
Call No.
Status
Hawaii State Library
Social Science & Philosophy
153.852 Le
Checked In
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Kapolei Public Library
Adult Nonfiction
153.852 LE
Checked In
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Horizon Information Portal 3.25_9884
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