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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Gingiss, Dan, author.
Subjects
Marketing -- Social aspects -- United States.
Marketing -- United States -- Statistics.
Internet marketing -- Social aspects.
Internet advertising -- Social aspects.
Social media -- Marketing.
Internet in public relations -- Social aspects -- Marketing.
Browse Catalog
by author:
Gingiss, Dan, author.
by title:
Winning at social cu...
MARC Display
Winning at social customer care : how top brands create engaging experiences on social media / Dan Gingiss ; foreward by Jay Baer.
by
Gingiss, Dan, author.
North Charleston, South Carolina : CreateSpace Independent Publiching, [2017]
Subjects
Marketing -- Social aspects -- United States.
Marketing -- United States -- Statistics.
Internet marketing -- Social aspects.
Internet advertising -- Social aspects.
Social media -- Marketing.
Internet in public relations -- Social aspects -- Marketing.
ISBN:
9781542732383 (paperback) :
1542732387
Description:
169 pages : black and white illustrations ; 24 cm
Contents:
Start with a great customer experience --Social media's role in customer experience -- Why social customer care -- Philosophy (winning at social customer care step #1) -- Technology (winning at social customer care step #2) -- Team selection (winning at social customer care step #3) -- Training (winning at social customer care step #4) -- Process (winning at social customer care step #5) -- Reporting (winning at social customer care step #6) -- Integration with the core business (winning at social customer care step #7) -- Integration with CRM (winning at social customer care step #8) -- The proliferation of messaging apps -- Other social customer core channels -- The future of social customer care.
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Summary:
"Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top brands are "winning" at customer service in social media, and provides the tools to do the same at your company."--
Copy/Holding information
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Hawaii State Library
Business, Science & Technology
658.872 Gi
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Hilo Public Library
Adult Nonfiction
658.872 Gingiss
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Kapolei Public Library
Adult Nonfiction
658.872 Gi
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