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Item Information       Summary     More Content     More by this author     Hallward, John, 1961-     Subjects     Advertising -- Brand name products.     Brand name products -- Marketing -- Management.     Human behavior.     Browse Catalog     by author:      Hallward, John, 1961-       by title:      Gimme! : the human n...         MARC Display

Gimme! : the human nature of successful marketing / John Hallward. by Hallward, John, 1961- Hoboken, N.J. : John Wiley & Sons, c2007. Subjects Advertising -- Brand name products.   Brand name products -- Marketing -- Management.   Human behavior. Electronic Resource http://www.loc.gov/catdir/toc/ecip0617/2006023189.html ISBN:  047010029X (cloth : alk. paper) 9780470100295 (cloth : alk. paper) Description:  xx, 216 p. : ill. ; 24 cm. Requests:  0   Copy/Holding information No Item Information

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