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Item Information   Holdings     Summary     More Content       More by this author     Goldman, Jeremy.     Subjects     Internet marketing.     Social media.     Online social networks.     Customer relations.     Browse Catalog     by author:      Goldman, Jeremy.       by title:      Going social : excit...         MARC Display

Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman. by Goldman, Jeremy. New York : American Management Association, c2013. Subjects Internet marketing.   Social media.   Online social networks.   Customer relations. ISBN:  9780814432556 0814432557 Description:  ix, 294 p. ; 24 cm. Contents:  Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Go Checked In Add Copy to MyList

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