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Winning elections and influencing politicians for library funding / Patrick "PC" Sweeney and John Chrastka ; foreword by Rebekkah Smith Aldrich.

by Sweeney, Patrick "PC", author.

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Chicago : Neal-Schuman, an imprint of the American Library Association, 2017.

Library finance -- Political aspects -- United States.

Library fund raising -- Political aspects -- United States.

Libraries and community -- Political aspects -- United States.

Political campaigns -- United States.

Communication in politics -- United States.

9780838915561 (paperback)

0838915566 (paperback)

xvi, 272 pages : illustrations ; 23 cm

Getting started -- Surfacing -- Schmoozing and networking -- Early work and political landscape memo -- Power mapping -- Building your vote yes committee -- Committee roles and responsibilities -- Getting on the ballot -- Campaign budget -- Fundraising -- Volunteers -- Theme and message -- Responding to opposition -- Earned media -- Paid media -- Voter data -- Polling -- Website and digital platforms -- Canvassing and phonebanking -- Campaign events -- Email -- Facebook.

Funding for libraries cannot be left to chance. Librarians, library trustees and Friends groups must be willing to play the game, focusing on strategies that include educating the community and motivating people to come out and vote to support library issues at the polls. This book will give you the tools you need to think through all the angles and win the elections.

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