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Item Information   Holdings     Summary     More Content       More by this author     Goldman, Aaron, 1978-     Subjects     Google.     Internet marketing.     Marketing.     Browse Catalog     by author:      Goldman, Aaron, 1978-       by title:      Everything I know ab...         MARC Display

Everything I know about marketing I learned from Google / Aaron Goldman. by Goldman, Aaron, 1978- New York : McGraw-Hill, c2011. Subjects Google.   Internet marketing.   Marketing. ISBN:  9780071742894 (alk. paper) : 0071742891 (alk. paper) Description:  x, 341 p. : ill. ; 24 cm. Contents:  Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8 Go Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.8 Go Checked In Add Copy to MyList

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