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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Goldman, Aaron, 1978-
Subjects
Google.
Internet marketing.
Marketing.
Browse Catalog
by author:
Goldman, Aaron, 1978-
by title:
Everything I know ab...
MARC Display
Everything I know about marketing I learned from Google / Aaron Goldman.
by
Goldman, Aaron, 1978-
New York : McGraw-Hill, c2011.
Subjects
Google.
Internet marketing.
Marketing.
ISBN:
9780071742894 (alk. paper) :
0071742891 (alk. paper)
Description:
x, 341 p. : ill. ; 24 cm.
Contents:
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
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Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.8 Go
Checked In
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Kapolei Public Library
Adult Nonfiction
658.8 Go
Checked In
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