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Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.

by Silverstein, Michael J.

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New York, NY : HarperBusiness, c2009.

Women consumers.

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy1002/2009013607-b.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy1002/2009013607-d.html

9780061776410 :

viii, 322 p. : ill. ; 24 cm.

The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.

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