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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.

by Bouchikhi, Hamid.

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Upper Saddle River, N.J. : Wharton School Pub., c2008.

Corporate culture.

Corporate image.

Brand name products -- Management.

Business names -- Management.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip0718/2007020423.html

0131857266 (hardback : alk. paper)

9780131857261 (hardback : alk. paper)

xxxviii, 208 p. : ill. ; 24 cm.

Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.

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