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  • Thompson, Derek, 1986- author.
     
     Subjects
     
  •  
  • Consumers.
     
  •  
  • Popularity -- Social aspects.
     
  •  
  • Marketing -- Social aspects.
     
  •  
  • Product management.
     
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  •  Thompson, Derek, 1986- author.
     
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  •  Hit makers : the sci...
     
     
     
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    Hit makers : the science of popularity in an age of distraction / Derek Thompson.
    by Thompson, Derek, 1986- author.
    View full image
    New York : Penguin Press, 2017.
    Subjects
  • Consumers.
  •  
  • Popularity -- Social aspects.
  •  
  • Marketing -- Social aspects.
  •  
  • Product management.
  • ISBN: 
    9781101980323 :
    110198032X
    Description: 
    344 pages : illustrations ; 25 cm
    Contents: 
    Part I: Popularity and the mind -- The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude: The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II: Popularity and the market -- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pokémon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude: Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude: 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A.
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    Summary: 
    "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Hawaii State LibrarySocial Science & Philosophy306.3 ThChecked InAdd Copy to MyList
    Hilo Public LibraryAdult Nonfiction306.3 ThompsonChecked InAdd Copy to MyList
    Kalihi-Palama Public LibraryAdult Nonfiction306.3 ThChecked InAdd Copy to MyList
    Nanakuli Public LibraryAdult Nonfiction306.3 ThChecked InAdd Copy to MyList
    Waimanalo P/S LibraryAdult Nonfiction306.3 ThChecked InAdd Copy to MyList


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