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Item Information   Holdings     Summary     More Content       More by this author     Fertik, Michael.     Subjects     Personal information management.     Online identities.     Rumor.     Internet in publicity.     Public relations.     Corporate image.     Browse Catalog     by author:      Fertik, Michael.       by title:      Wild west 2.0 : how ...         MARC Display

Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson. by Fertik, Michael. New York : American Management Association, c2010. Subjects Personal information management.   Online identities.   Rumor.   Internet in publicity.   Public relations.   Corporate image. ISBN:  9780814415092 0814415091 Description:  vi, 264 p. : ill. ; 24 cm. Contents:  Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet. Requests:  0 Summary:  In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.20285 Fe Checked In Add Copy to MyList

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