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Item Information   Holdings     Summary     More Content       More by this author     Sutherland, Rory, 1965- author.     Subjects     Branding (Marketing)     Marketing -- Psychological aspects.     Advertising -- Psychological aspects.     Success in business.     Browse Catalog     by author:      Sutherland, Rory, 1965- author.       by title:      Alchemy : the dark a...         MARC Display

Alchemy : the dark art and curious science of creating magic in brands business, and life / Rory Sutherland. by Sutherland, Rory, 1965- author. New York, NY : William Morrow, 2019. Subjects Branding (Marketing)   Marketing -- Psychological aspects.   Advertising -- Psychological aspects.   Success in business. ISBN:  9780062388414 (hardcover) : 006238841X (hardcover) : Description:  xiii, 362 pages : illustrations ; 24 cm Edition:  First U.S. edition. Requests:  0 Summary:  "Based on thirty years of fieldwork inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism-- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven millions times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining story telling, deep psychological insight, and practical case studies from the storied career working on campaigns for AmEx, Microsoft, and others."--Front dust jacket.   Copy/Holding information Location Collection Call No. Copy Status Due Date   Hawaii State Library Business, Science & Technology 658.827 Su   Checked In   Add Copy to MyList Hilo Public Library Adult Nonfiction 658.827 Sutherland 2019 Checked In   Add Copy to MyList Kalihi-Palama Public Library Adult Nonfiction 658.827 Su   Checked In   Add Copy to MyList Kapaa Public Library Adult Nonfiction 658.827 Su   Checked out 05/23/2024 Add Copy to MyList Kealakekua Public Library Adult Nonfiction 658.827 Su   Checked In   Add Copy to MyList Koloa P/S Library Adult Nonfiction 658.827 Su   Checked In   Add Copy to MyList

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