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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Bergh, Joeri van den, 1971-
Subjects
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
Browse Catalog
by author:
Bergh, Joeri van den, 1971-
by title:
How cool brands stay...
MARC Display
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
by
Bergh, Joeri van den, 1971-
London ; Philadelphia : Kogan Page, 2011.
Subjects
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
ISBN:
9780749462505
0749462507
9780749462512
0749462515
Description:
xviii, 249 p. : ill. ; 25 cm.
Requests:
0
Summary:
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Copy/Holding information
Location
Collection
Call No.
Status
Wahiawa Public Library
Adult Nonfiction
658.827 Be
Checked In
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Horizon Information Portal 3.25_9884
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