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Item Information   Holdings     Summary     More Content       More by this author     Jantsch, John.     Subjects     Business referrals.     Viral marketing.     Word-of-mouth advertising.     Browse Catalog     by author:      Jantsch, John.       by title:      The referral engine ...         MARC Display

The referral engine : teaching your business to market itself / John Jantsch. by Jantsch, John. New York : Portfolio, 2010. Subjects Business referrals.   Viral marketing.   Word-of-mouth advertising. ISBN:  9781591843115 : 1591843111 Description:  243 p. ; 24 cm. Contents:  The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Ja Checked In Add Copy to MyList

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