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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Foote, Cameron S., author.
Subjects
Commercial art -- United States -- Marketing.
Self-employed -- Professional ethics -- United States.
Browse Catalog
by author:
Foote, Cameron S., author.
by title:
The business side of...
MARC Display
The business side of creativity : the comprehensive guide to starting and running a small graphic design or communications business / Cameron S. Foote ; illustrations by Mark Bellerose.
by
Foote, Cameron S., author.
New York : W.W. Norton & Company, Inc., c2014.
Subjects
Commercial art -- United States -- Marketing.
Self-employed -- Professional ethics -- United States.
ISBN:
9780393734003 (pbk.)
0393734005 (pbk.)
Description:
432 pages : illustrations ; 24 cm
Edition:
Fourth Updated Edition.
Contents:
1. Establishing a freelance business : Why the opportunity has never been better ; But, is it really for you? ; Planning your future ; Running your freelance business ; Long-term success -- 2. Pricing, collecting & taxation : Establishing how much to charge ; Coming up with a job price ; Presenting estimates to clients ; Keeping more of what you get ; Protecting your financial interests -- 3. Selling & marketing : Going where the money is ; Preparing your sales strategy ; Which promotions work, which don't ; Making the all-important sales presentation ; Working with clients -- 4. Running a multiperson shop : Creating a viable organization ; Staffing the organization ; Managing a creative organization ; Operational and profitability issues -- 5. Appendices : 1. Partnerships, corporations, LLCs and LLPs -- 2. Sample business plans : Basic internal plan ; Formal business plan -- 3. Samples and forms : Biographical sketch & working description ; Bill of rights statement & mission statement ; Professional design rationale ; Professional copy rationale ; Professional illustration rationale ; Illustration estimating worksheet ; Appointment letter & referral letter ; No spec rationale & retainer agreement ; Pricing rationale ; Client background information ; Creative brief questionnaire & questionnaire instruction ; Estimating worksheet & project budgeting form ; Creative review checklist ; Time sheet ; Business trend calculator & trend calculator instructions ; Goodbye to abusive client letter ; Simple estimate ; Proposal letter ; Detailed proposal ; Detailed web proposal.
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Call No.
Status
Hawaii State Library
Art, Music & Recreation
741.6068 Fo
Checked In
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Kaimuki Public Library
Adult Nonfiction
741.6068 Fo
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Lihue Public Library
Adult Nonfiction
741.6068 Fo
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Horizon Information Portal 3.25_9884
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