Horizon Information Portal

HSPLS site

eBooks/Audiobooks

Reading Program

For the culture : the power behind what we buy, what we do, and who we want to be / Marcus Collins.

by Collins, Marcus, author.

View full image

New York : PublicAffairs, 2023.

Consumer behavior.

Human behavior.

9781541700963 (hardcover) :

1541700961 (hardcover)

vii, 294 pages : illustrations ; 25 cm

Unpacking culture -- Finding a congregation -- Preaching the gospel -- Making meaning -- Missing the codes -- The speed of culture -- The implications of cultural production.

"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities. Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture"--

Horizon Information Portal 3.25_9884

Powered by Dynix

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal