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> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Summary
More Content
More by this author
Huba, Jackie.
Subjects
Lady Gaga.
Women musicians -- Criticism and interpretation.
Musicians -- Criticism and interpretation.
Customer loyalty -- Case studies.
Customer relations.
Marketing -- Social aspects.
Browse Catalog
by author:
Huba, Jackie.
by title:
Monster loyalty : ho...
MARC Display
Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
by
Huba, Jackie.
New York : Portfolio/Penguin, c2013.
Subjects
Lady Gaga.
Women musicians -- Criticism and interpretation.
Musicians -- Criticism and interpretation.
Customer loyalty -- Case studies.
Customer relations.
Marketing -- Social aspects.
ISBN:
9781591846505 (hbk.) :
1591846501 (hbk.)
Description:
vii, 214 p. : ill. ; 22 cm.
Contents:
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own.
Requests:
0
Summary:
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.8343 Hu
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Horizon Information Portal 3.25_9884
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