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Sweating together : how Peloton built a billion dollar venture and created community in a digital world / David J. Miller, PhD

by Miller, David J., (PhD.), author.

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Washington, D.C. : Ideapress Publishing, [2022]

Entrepreneurship -- Case studies.

Exercise equipment industry.

9781940858975 (hbk.) :

1940858976 (hbk.)

viii, 330 pages ; 24 cm

Prologue: I do not want those shoes -- Introduction: Living in an entrepreneurial world -- John Foley, Peloton, and its sweat-driven business model -- Fitness in the middle of the American bell curve -- Members, members, members: customers -- The instructors: talent and success in today's economy -- Physical space in a digital world -- Searching for sweat, finding a community -- Competitors, haters, and hubris: potential bumps in the road -- The tread, the globe, and growing beyond sweat -- Concluding thoughts of a Peloton addict -- Appendix A: Peloton's mission and values -- Appendix B: The Peloton pledge -- Appendix C: Select instructor quotes -- Appendix D: Crying on the bike -- Appendix E: High fives of gratitude for the Peloton community.

"In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds. Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton. Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton"--Provided by publisher.

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