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Item Information       Summary     More Content     More by this author     Bernhardt, Kenneth L., 1944-     Subjects     Marketing -- Management -- Case studies.     Marketing -- Decision making -- Case studies.     Browse Catalog     by author:      Bernhardt, Kenneth L., 1944-       by title:      Cases in marketing m...         MARC Display

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L., 1944- Burr Ridge, IL : Irwin, c1994. Subjects Marketing -- Management -- Case studies.   Marketing -- Decision making -- Case studies. ISBN:  0256122466 Series:  Irwin series in marketing Description:  xiv, 754 p. : ill. ; 25 cm. Edition:  6th ed. Requests:  0   Copy/Holding information No Item Information

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