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Item Information   Holdings     Summary     More Content       More by this author     Shotton, Richard, author.     Subjects     Consumers -- Psychology.     Influence (Psychology)     Economics -- Psychological aspects.     Consumer behavior.     Marketing.     Choice (Psychology)     Influence (Psychologie)     Économie politique -- Aspect psychologique.     Consommateurs -- Comportement.     Marketing.     Choix (Psychologie)     Consommateurs -- Psychologie.     Marketing.     Marketing     Consumers -- Psychology     Choice (Psychology)     Consumer behavior     Browse Catalog     by author:      Shotton, Richard, author.       by title:      The illusion of choi...         MARC Display

The illusion of choice : 16 1/2 psychological biases that influence what we buy / Richard Shotton. by Shotton, Richard, author. Petersfield, Hampshire : Harriman House, 2023. Subjects Consumers -- Psychology.   Influence (Psychology)   Economics -- Psychological aspects.   Consumer behavior.   Marketing.   Choice (Psychology)   Influence (Psychologie)   Économie politique -- Aspect psychologique.   Consommateurs -- Comportement.   Marketing.   Choix (Psychologie)   Consommateurs -- Psychologie.   Marketing.   Marketing   Consumers -- Psychology   Choice (Psychology)   Consumer behavior ISBN:  9780857199744 (paperback) : 0857199749 (paperback) : Description:  ix, 206 pages : illustrations ; 22 cm Requests:  1 Summary:  "Every day, people make hundreds of choices. Many of these are commercial: what shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16 1/2 most important psychological biases that anyone in business needs to be aware of. -- and shows how any business can take advantage of these quirks to win customers, retain customers and sell more."-- Publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Adult New Books 658.8342 Sh Transit Request Add Copy to MyList

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