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  • Guber, Selina S.
     
     Subjects
     
  •  
  • Child consumers.
     
  •  
  • Advertising and children.
     
  •  
  • Marketing research.
     
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  •  Guber, Selina S.
     
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  •  Marketing to and thr...
     
     
     
     MARC Display
    Marketing to and through kids / Selina S. Guber, Jon Berry.
    by Guber, Selina S.
    New York : McGraw-Hill, c1993.
    Subjects
  • Child consumers.
  •  
  • Advertising and children.
  •  
  • Marketing research.
  • ISBN: 
    0070251118 (acid-free, recycled paper) :
    Description: 
    xx, 234 p. : ill. ; 24 cm.
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