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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Sehdev, Jeetendr, author.
Subjects
Branding (Marketing)
Celebrities in mass media.
Fame -- Social aspects.
Browse Catalog
by author:
Sehdev, Jeetendr, author.
by title:
The Kim Kardashian p...
MARC Display
The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.
by
Sehdev, Jeetendr, author.
New York : St. Martin's Press, 2017.
Subjects
Branding (Marketing)
Celebrities in mass media.
Fame -- Social aspects.
ISBN:
9781250107527 (hardback) :
1250107520 (hardback)
Description:
x, 240 pages : illustrations ; 22 cm
Edition:
First edition.
Requests:
0
Summary:
"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.827 Se
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Horizon Information Portal 3.25_9884
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