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Item Information   Holdings     Summary     More Content       More by this author     Tancer, Bill.     Subjects     Mass media and business.     Communication in marketing.     Consumer confidence.     Business enterprises -- Reviews.     Browse Catalog     by author:      Tancer, Bill.       by title:      Everyone's a critic ...         MARC Display

Everyone's a critic : winning customers in a review-driven world / Bill Tancer. by Tancer, Bill. New York : Portfolio/Penguin, 2014. Subjects Mass media and business.   Communication in marketing.   Consumer confidence.   Business enterprises -- Reviews. ISBN:  9781591846383 (hardcover) 1591846382 (hardcover) Description:  246 pages : illustrations ; 24 cm Contents:  The review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews : after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index. Requests:  0 Summary:  "In Everyone's a Critic, Bill Tancer draws on case studies, field research, and never-before-published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you."--Amazon.com.   Copy/Holding information Location Collection Call No. Status   Hilo Public Library Adult Nonfiction 658.802 Tancer Checked In Add Copy to MyList Lihue Public Library Adult Nonfiction 658.802 Ta Checked In Add Copy to MyList

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