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Item Information   Holdings     Summary     More Content       More by this author     Wenzel, Anne M.     Subjects     Marketing research.     Business planning.     Entrepreneurship.     New business enterprises.     Browse Catalog     by author:      Wenzel, Anne M.       by title:      The entrepreneur's g...         MARC Display

The entrepreneur's guide to market research / Anne M. Wenzel. by Wenzel, Anne M. Santa Barbara, Calif. : Praeger, c2012. Subjects Marketing research.   Business planning.   Entrepreneurship.   New business enterprises. ISBN:  9780313396052 (alk. paper) : 0313396051 (alk. paper) Series:  Entrepreneur's guide (Westport, Conn.) Description:  xi, 167 p. : ill. ; 25 cm. Contents:  What market research is and isn't -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition: competitors, emerging trends and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.83 We Checked In Add Copy to MyList

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