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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
Subjects
Direct marketing -- Data processing.
Database marketing.
Database management.
Direct marketing -- Statistical methods.
Browse Catalog
by title:
The New direct marke...
MARC Display
The New direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.].
Homewood, Ill. : Business One Irwin, c1990.
Subjects
Direct marketing -- Data processing.
Database marketing.
Database management.
Direct marketing -- Statistical methods.
ISBN:
1556233175 :
Description:
xix, 535 p. : ill. ; 25 cm.
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Horizon Information Portal 3.25_9884
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