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Item Information   Holdings     Summary     More Content       More by this author     Foote, Cameron S., author.     Subjects     Commercial art -- United States -- Marketing.     Self-employed -- Professional ethics -- United States.     Browse Catalog     by author:      Foote, Cameron S., author.       by title:      The business side of...         MARC Display

The business side of creativity : the comprehensive guide to starting and running a small graphic design or communications business / Cameron S. Foote ; illustrations by Mark Bellerose. by Foote, Cameron S., author. New York : W.W. Norton & Company, Inc., c2014. Subjects Commercial art -- United States -- Marketing.   Self-employed -- Professional ethics -- United States. ISBN:  9780393734003 (pbk.) 0393734005 (pbk.) Description:  432 pages : illustrations ; 24 cm Edition:  Fourth Updated Edition. Contents:  1. Establishing a freelance business : Why the opportunity has never been better ; But, is it really for you? ; Planning your future ; Running your freelance business ; Long-term success -- 2. Pricing, collecting & taxation : Establishing how much to charge ; Coming up with a job price ; Presenting estimates to clients ; Keeping more of what you get ; Protecting your financial interests -- 3. Selling & marketing : Going where the money is ; Preparing your sales strategy ; Which promotions work, which don't ; Making the all-important sales presentation ; Working with clients -- 4. Running a multiperson shop : Creating a viable organization ; Staffing the organization ; Managing a creative organization ; Operational and profitability issues -- 5. Appendices : 1. Partnerships, corporations, LLCs and LLPs -- 2. Sample business plans : Basic internal plan ; Formal business plan -- 3. Samples and forms : Biographical sketch & working description ; Bill of rights statement & mission statement ; Professional design rationale ; Professional copy rationale ; Professional illustration rationale ; Illustration estimating worksheet ; Appointment letter & referral letter ; No spec rationale & retainer agreement ; Pricing rationale ; Client background information ; Creative brief questionnaire & questionnaire instruction ; Estimating worksheet & project budgeting form ; Creative review checklist ; Time sheet ; Business trend calculator & trend calculator instructions ; Goodbye to abusive client letter ; Simple estimate ; Proposal letter ; Detailed proposal ; Detailed web proposal. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 741.6068 Fo Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 741.6068 Fo Checked In Add Copy to MyList Lihue Public Library Adult Nonfiction 741.6068 Fo Checked In Add Copy to MyList

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