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Item Information       Summary     More Content     More by this author     Scoble, Robert, 1965-     Subjects     Blogs.     Business communication.     Internet -- Social aspects.     Browse Catalog     by author:      Scoble, Robert, 1965-       by title:      Naked conversations ...         MARC Display

Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel. by Scoble, Robert, 1965- Hoboken, N.J. : John Wiley, c2006. Subjects Blogs.   Business communication.   Internet -- Social aspects. Electronic Resource http://www.loc.gov/catdir/toc/ecip061/2005027678.html ISBN:  047174719X (cloth) : Description:  x, 251 p. ; 24 cm. Contents:  Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. Requests:  0   Copy/Holding information No Item Information

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