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Item Information       Summary     More Content     More by this author     Govindarajan, Vijay, author.     Subjects     Diffusion of innovations -- Management.     Technological innovations -- Management.     New products.     Creative ability in business.     Browse Catalog     by author:      Govindarajan, Vijay, author.       by title:      Beyond the idea [ele...         MARC Display

Beyond the idea [electronic resource] : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble. by Govindarajan, Vijay, author. [New York] : Macmillan Audio, 2013. Subjects Diffusion of innovations -- Management.   Technological innovations -- Management.   New products.   Creative ability in business. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=95307966-6F99-4274-BD37-8532153DFEEF This title is available online; click here to access Electronic Resource http://excerpts.contentreserve.com/FormatType-25/1493-1/1404885-BeyondTheIdea.wma Electronic Resource http://excerpts.contentreserve.com/FormatType-425/1493-1/1404885-BeyondTheIdea.mp3 Electronic Resource http://images.contentreserve.com/ImageType-100/1493-1/{95307966-6F99-4274-BD37-8532153DFEEF}Img100.jpg ISBN:  9781427237569 (electronic audio bk.) 1427237565 (electronic audio bk.) Description:  1 online resource (1 sound file (03 hr., 39 min., 51 sec.)) : digital Edition:  Unabridged. Requests:  0 Summary:  The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today...   Copy/Holding information No Item Information

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