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Item Information       Summary     More Content     More by this author     Slywotzky, Adrian J.     Subjects     Demand (Economic theory)     Supply and demand.     Browse Catalog     by author:      Slywotzky, Adrian J.       by title:      Demand : creating wh...         MARC Display

Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber. by Slywotzky, Adrian J. New York : Crown Business, c2011. Subjects Demand (Economic theory)   Supply and demand. ISBN:  9780307887320 : Description:  viii, 357 p. ; 25 cm. Edition:  1st ed. Requests:  0 Summary:  "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--Provided by the publisher.   Copy/Holding information No Item Information

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