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Item Information       Summary     More Content     More by this author     Pine, B. Joseph.     Subjects     Technological innovations -- Management.     Manufactures -- Technological innovations -- Management.     Service industries -- Technological innovations -- Management.     New products -- Management.     Competition.     Mass production.     Browse Catalog     by author:      Pine, B. Joseph.       by title:      Mass customization :...         MARC Display

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. by Pine, B. Joseph. Boston, Mass. : Harvard Business School Press, c1993. Subjects Technological innovations -- Management.   Manufactures -- Technological innovations -- Management.   Service industries -- Technological innovations -- Management.   New products -- Management.   Competition.   Mass production. ISBN:  0875843727 : 0875849466 (pbk.) Description:  xxi, 333 p. : ill. ; 24 cm. Contents:  Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence. Requests:  0   Copy/Holding information No Item Information

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