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Buddhism and business : merit, material wealth, and morality in the global market economy / edited by Trine Brox and Elizabeth Williams-Oerberg.

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Honolulu : University of Hawaiʻi Press, 2021.

Buddhism -- Economic aspects.

Economics -- Religious aspects -- Buddhism.

9780824889791 (paperback) :

0824889797 (paperback)

Contemporary Buddhism.

ix, 190 pages ; 24 cm

Paperback edition.

Introduction: Buddhist Encounters With the Global Market Economy and Consumer Society / Elizabeth Williams-Oerberg and Trine Brox -- LAMA's Shoes: Tibetan Perspectives on Monastic Wealth and Virtue / Jane Caple -- SINO-TIBETAN BUDDHIST MODERNISM: Religious Marketplace, Constellative Networking, and Urbanism / Dan Smyer Yü -- Prosperous Temple Buddhism and NRM Prosperity Buddhism / Jørn Borup -- SOKA GAKKAI ECONOMY: Measuring Cycles of Exchange That Power Japan's Largest Buddhist Lay Organization / Levi McLaughlin -- Mindful Gardener and the Good Employee: Mindfulness Practices and Affective Labor in Danish Workplaces / Marianne Viftrup Hedegaard -- BRANDING AND/AS Religion: The Case of Buddhist-Related Images, Semantics, and Designs / Inken Prohl -- Marketing the Buddha and Its blasphemy / Michael Jerryson -- ECONOMICS OF RELIGION, BUDDHISM AND ECONOMY, BUDDIST ECONOMICS: Challenges and perspectives / Lionel Obadia

"The objective of the book is to present novel insights into contemporary relations between Buddhism and economy. As an interdisciplinary project, it approaches the study of Buddhism and economy from various perspectives and locations. It provides new empirical research and pushes forward analytical discussions, including: the impact of capitalism and neoliberalism on Buddhist economic relations; the negotiations of morality and value within Buddhist-economic exchanges; how Buddhist networks have risen and spread through global market exchanges and relations; the complex and contentious transformations and ensuing challenges such issues pose to exchange relations and the resulting shifting value regimes. The main argument presented in this book is that Buddhists are necessarily embedded in the global market economy and have various strategies for working within the consumer society and the new spirit of capitalism. Thus, rather than offering normative economic models based upon ideals labelled as Buddhist, the nine chapters constituting this volume turn to how Buddhists and non-Buddhists engage Buddhism within the global market economy"--

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