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  • Moynihan, Ray.
     
     Subjects
     
  •  
  • Pharmaceutical industry.
     
  •  
  • Drugs -- Marketing.
     
  •  
  • Advertising -- Drugs.
     
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  •  Moynihan, Ray.
     
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  •  Selling sickness : h...
     
     
     
     MARC Display
    Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.
    by Moynihan, Ray.
    View full image
    New York : Nation Books, 2005.
    Subjects
  • Pharmaceutical industry.
  •  
  • Drugs -- Marketing.
  •  
  • Advertising -- Drugs.
  • ISBN: 
    1560256974
    Description: 
    xviii, 254 p. ; 22 cm.
    Edition: 
    1st Nation Books ed.
    Contents: 
    Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do?
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology338.47615 MoChecked InAdd Copy to MyList
    Waialua Public LibraryAdult Nonfiction338.47615 MoChecked InAdd Copy to MyList


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