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Moynihan, Ray.
Subjects
Pharmaceutical industry.
Drugs -- Marketing.
Advertising -- Drugs.
Browse Catalog
by author:
Moynihan, Ray.
by title:
Selling sickness : h...
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Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.
by
Moynihan, Ray.
New York : Nation Books, 2005.
Subjects
Pharmaceutical industry.
Drugs -- Marketing.
Advertising -- Drugs.
ISBN:
1560256974
Description:
xviii, 254 p. ; 22 cm.
Edition:
1st Nation Books ed.
Contents:
Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do?
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Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
338.47615 Mo
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Waialua Public Library
Adult Nonfiction
338.47615 Mo
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