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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

by Hodgson, Michael (Michael R.)

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Beverly, Mass. : Rockport Publishers, c2010.

Logos (Symbols) -- Design.

Electronic Resource

http://catdir.loc.gov/catdir/enhancements/fy1008/2010014333-b.html

9781592536115 (pbk.)

192 p. : ill. (chiefly col.) ; 26 cm.

Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery.

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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