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Item Information   Holdings     Summary     More Content       More by this author     Wright, Lauren A., author.     Subjects     Clinton, Hillary Rodham.     Bush, Laura Welch, 1946-     Obama, Michelle, 1964-     Communication in politics -- United States.     Presidents' spouses -- Political activity -- United States.     Browse Catalog     by author:      Wright, Lauren A., author.       by title:      On behalf of the pre...         MARC Display

On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright. by Wright, Lauren A., author. Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, c2016. Subjects Clinton, Hillary Rodham.   Bush, Laura Welch, 1946-   Obama, Michelle, 1964-   Communication in politics -- United States.   Presidents' spouses -- Political activity -- United States. Electronic Resource http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781440848605 View this book online, via DawsonERA, both on- and off-campus ISBN:  9781440848599 (hardback : alk. paper) : 1440848599 (hardback : alk. paper) Description:  xviii, 198 pages ; 25 cm Contents:  The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016. Requests:  0 Summary:  "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Language, Literature & History 973.93092 Wr Checked In Add Copy to MyList

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