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Item Information   Holdings     Summary     More Content       More by this author     Isdell, Edward Neville, 1944-     Subjects     Isdell, Edward Neville, 1944-     Coca-Cola Company.     Chief executive officers -- Biography.     Soft drink industry.     Browse Catalog     by author:      Isdell, Edward Neville, 1944-       by title:      Inside Coca-Cola : a...         MARC Display

Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. by Isdell, Edward Neville, 1944- New York : St. Martin's Press, 2011. Subjects Isdell, Edward Neville, 1944-   Coca-Cola Company.   Chief executive officers -- Biography.   Soft drink industry. ISBN:  9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk. : alk. paper) 1250004985 (pbk. : alk. paper) Description:  xiv, 254 p., [8] p. of plates : ill. ; 22 cm. Edition:  1st ed. Contents:  From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism. Requests:  0 Summary:  A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.76636 Isdell Is Checked In Add Copy to MyList

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