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How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / Michael Bierut.

by Bierut, Michael, artist, author.

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New York, NY : Harper Design : Distributed in North America by HarperCollins Publishers, 2015.

Bierut, Michael.

Graphic artists -- United States -- Biography.

Commercial art.

9780062413901 (hardcover) :

0062413902 (hardcover) :

320 pages : illustrations (chiefly color) ; 27 cm

How to be a graphic designer in the middle of nowhere : an introduction -- How to think with your hands : four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : the Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : the Cathedral Church of St.John the Divine -- How to disorient an architect : Yale University School of Architecture -- How to put a big sign on a glass building without blocking the view : the New York Times Building -- How to make a museum mad : Museum of Arts and Design -- How to judge a book : covers and jackets -- How to make a mark : logotypes and symbols -- How to squash a vote : the voting booth project -- How to travel through time : Lever House -- How to pack for a long flight : United Airlines -- How to have fun with a brown cardboard box : Nuts.com -- How to shut up and listen : New World Symphony -- How to top the charts : Billboard -- How to convince people : Ted -- How to get where you want to be : New York City Department of Transportation -- How to investigate a murder : a wilderness of error -- How to be who you are : Mohawk Fine Papers -- How to get the passion back : American Institute of Architects -- How to make news : Charlie Rose -- How to set a table : The restaurants of Bobby Flay -- How to survive on an island : Governors Island -- How to design two dozen logos at once : MIT Media Lab -- How to save the world with graphic design : the Robin Hood Foundation's library initiative.

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